Applebee’s Has Declined My Help and Will Surely Go Out of Business Soon

fast-dining

Some of you may remember I recently declared that I was about to save Applebee’s. That by testing the limits of their All You Can Eat Chicken Tenders I would create enough buzz to bring the casual dining chain back from the brink of millennial-fueled extinction. I am sad to report Applebee’s has spit in my face and told me they would not like my help.

I said I would go last week to film a video. Hand up, that’s on me. Life got in the way (I really just didn’t feel like it, but if you just say life got in the way no one ever questions it) and I couldn’t Eat Good in My Neighborhood. But I had today circled on my calendar. I was going to get a haircut (I finally found my New York City person. Very difficult thing for white people) and head on down to ‘bee’s for as much chicken as I could shovel into my gullet. It was a nice day I had planned out for myself. Only thing is, when I get to Applebee’s, they tell me they’re no longer doing All You Can Eat Chicken. I couldn’t believe it. I was stunned. Floored, even. You’ve never seen someone leave a restaurant as fast as I left that Applebee’s.

People may think I’m mad. I’m not mad, I’m just disappointed. Does it suck that I lost a good video that would have gotten thousands hundreds dozens of views? Yeah, it does. But I’m not disappointed for my sake. My brand will survive this. Applebee’s won’t. I don’t know if they were worried they couldn’t stock enough chicken to appease me or just have a long-standing grudge against the Brian’s Den, but for whatever reason they decided they wouldn’t allow me to save them. As I said in the first post, I grew up on Applebee’s. Spent many a night at the Rutland, Vermont location. It was the closest thing we had to big city living. Knowing that, theoretically, someone in L.A. or Texas or New York could be having the same meal as I was eating opened my eyes to just how small our country really is. And it’s sad to see them like this. They’re dying. Everyone can see they need help. And yet, they’re too proud to grab the hand being held out to them. To see that a popular social media influencer has interest in doing a video at one of your restaurants and have your reaction be removing the promotion that drew him in is classic self-destructive behavior. I tried to help once, and Applebee’s turned me away. If they want to go down in flames, I won’t stop them. At some point, some people just refuse to be helped. I’m just sad it had to end this way. Rest in peace, Applebee’s. Coach Taylor and I will never forget you.

Advertisements

Applebee’s has All You Can Eat Chicken Tenders so I Guess I’m Going to Applebee’s

They say millennials are killing Applebee’s and other casual dining chains. That we don’t go out to eat as much and our tastes are evolving. Well, Applebee’s just fired up the Bat-signal and I’m answering the call. Like a white knight riding into battle in the eleventh hour, this millennial is going to save Applebee’s.

How, you ask? Simple. In a desperate move to attract business, Applebee’s is offering all you can eat riblets and tenders for $12.99. They’re giving it away. They’re practically begging someone to come in and film a video of themselves testing the limits of the “all you can eat” policy. I’m not too proud to oblige them. So, to prove millennials still eat at Applebee’s, I’m going to Eat Good in my Neighborhood, and I’m going to eat a lot. Haven’t been to an Applebee’s since I left home (Applebee’s is a Rutland, Vermont delicacy), but next week I’m heading into Coach Taylor’s favorite dining establishment to see how many tenders I can eat (riblets are too hard to eat to truly binge). It will be captured on film, naturally. So start placing your bets before it’s too late. The early over/under has been set at 21.5, but it could change depending on the action. Get hyped, because I’m officially bringing Applebee’s Back.